Summerrose rose bush

Eufloria®
Seven Generations of Horticultural Excellence

worker in greenhouse with a bundle of roses

American Grown

Renowned for cultivating some of the world’s most exquisite blooms, Eufloria Flowers is the pinnacle of American-grown roses. Coveted for prestigious moments — from the Kentucky Derby to political inaugurations — Eufloria’s blossoms transform every occasion into an elegant affair.

Family Legacy

Founded in 1984 by Andy Koch, Eufloria Flowers is the culmination of a family legacy rooted in horticultural excellence. For seven generations, the Kochs have been regarded as innovators in the art of rose cultivation. Today, Andy continues this tradition by blending time-honored craftsmanship with cutting-edge technology. Through pioneering hydroponic techniques utilizing perlite media—a soil-free growing practice—Eufloria is redefining the boundaries of both beauty and sustainability.

April & Ashley with child and roses
Eufloria employee holding a potted rose bush
Eufloria logo

Commitment to Quality

Eufloria’s uncompromising commitment to quality and craft delivers roses of extraordinary refinement. Every petal, every bloom, and every bouquet is a testament to its longstanding and enduring pursuit of perfection.