Founded in 1996 by Rosa and Harley Eskelund, this Danish rose breeder quickly became known for its high-quality blooms. The company’s early successes bolstered its reputation, leading to global partnerships and impressive international accolades.
With nearly three decades of experience, Rosa Eskelund has overseen the company’s breeding efforts from the beginning, emphasizing durability, scent, and adaptability in each new seedling. Her passion for roses began at a young age, blossoming into a preeminent career leading one of the world’s top rose nurseries.
Under Rosa’s guidance, exclusive blossoms including Sweet Home Roses, Viking Roses, and Plant’n’Relax cemented Roses Forever as a breeding ground for vibrant, eco-conscious, and innovative rose varieties. Her breeding program prioritizes only the highest of standards, rigorously testing each variety before proceeding to global distribution.
This enduring commitment to excellence has allowed Roses Forever to maintain its position as a pioneer in rose breeding, crafting blooms that expertly combine beauty, stamina, and sustainability.
